Making brands & products feel like they were always on the same team.
Clarity from Complexity
Most of my career has been spent solving design problems that don't have a clean answer: complex products, multi-platform systems, identities that need to scale without losing what made them interesting in the first place. The messier the problem, the more there is to find.
Consideration at Any Scale
Brand and systems work is where I live. The design systems I've built for enterprise software are made for experts, people who need the interface to get out of their way and have strong opinions about it. I've also worked with founders at the very beginning, when the brand is still an unexpressed vibe and a default Squarespace template. Whatever the scale, the same level of consideration goes into the work. No client gets the lazy version.
Agency & In-House Experience
Time in-house at large tech companies taught me how design decisions compound over time, how one bad choice in 2019 is still haunting someone's component library today. A consultancy background means fast, polished, and right the first time, because there is no second time. Between the two, you get someone who thinks in systems and ships on deadline.
Partners, Not Vendors
Design doesn't happen in isolation. The more context there is, about your business, your users, the thing nobody put in the brief but everyone already knows, the better the work gets. I'm at my best when I'm close to the problem and the people trying to solve it.
Partner with Me
Start-Ups
From first brand mark to full design system, I match your pace and build for where you're going, not just where you are. Early stage moves fast, and the work I deliver is made to keep up and scale when you do.
Non-Profits
Your mission deserves design that takes it seriously. I build identities and tools that communicate the weight and purpose of the work, so the people you're trying to reach actually feel it.
Government Agencies
Public-facing design that's clear, accessible, and built to serve the people using it. I understand the constraints of government work and design within them without losing quality.
Corporations
Comfortable working embedded with your team or owning the work end to end, with deep experience building design systems and brand identities that hold together across teams, platforms, and complexity.
Other Data Points
I am right handed