HBCUv
Brand identity, visual system, and product design for HBCUv, an online platform offering remote education, community engagement, and career pathways for students pursuing an HBCU education.
- Brand Identity
- Web Design
- Art Direction
- Interactive Prototyping
- Content Production
- Digital Product Design
- Digital Design System
- Client: UNCF
- Collaborators: Deloitte Digital, Mighty Engine
Brand Identity
Guided by the brand characteristics of Warm, Strong, Uncommon, and Black, we developed several logo and brand concepts. We engaged 223 HBCU alumni at Deloitte to test these concepts. This comprehensive testing included evaluations of the logo, colors, imagery, and tone of voice. The valuable feedback we received from this diverse group was instrumental in refining and perfecting our brand expression, ensuring it resonated deeply and authentically with our target audience.
The team landed on a wordmark that paid homage to the original UNCF logo from the 1960s, blending historical reverence with contemporary design elements. The strong shape language reinforces the brand's solidity and forward momentum, effectively mocking the lockup forward. This thoughtful integration of past and present ensures that the brand remains rooted in its rich heritage while confidently stepping into the future.
The team landed on a wordmark that paid homage to the original UNCF logo from the 1960s, blending historical reverence with contemporary design elements. The strong shape language reinforces the brand's solidity and forward momentum, effectively mocking the lockup forward. This thoughtful integration of past and present ensures that the brand remains rooted in its rich heritage while confidently stepping into the future.
The slash symbol was prominently used as a motif, encapsulating imagery that highlighted our brand's heroes: the students, educators, and the community.
HBCUv.org
The HBCUv.org microsite serves as the initial touchpoint for prospective HBCUv students, offering them a first glimpse into the online course offerings and the overall experience. Designed to captivate and engage, the microsite needed to appeal to students by effectively communicating the future-vision, professionalism, and uniqueness of this innovative digital platform. Through a visually compelling and user-friendly interface, the microsite ensures that students can easily determine if HBCUv is the right fit for their educational journey.