Marriott Associate Design System
The Marriott Associate Design System is a comprehensive framework developed to create cohesive, scalable, and user-friendly digital experiences across Marriott International’s diverse portfolio of brands. The design system is designed to support business, engineering, and design teams in developing tools and experiences that empower Marriott associates to deliver exceptional guest service.
- Brand Identity
- Web Design
- Art Direction
- Interactive Prototyping
- Content Production
- Digital Product Design
- Digital Design System
- Client: Marriott
- Collaborators: Deloitte Digital
Consistency & Brand Flexibilitiy
The design system we built was highly adaptable, supporting both dark and light themes and accommodating the diverse visual identities of Marriott’s unique brands. Sophisticated style logic allowed the system to flex across distinct visual systems, ensuring each brand maintained its unique character while achieving consistency. This approach provided a cohesive look and feel across the entire portfolio, aligning with the overarching brand strategy.
Central to this system was the ability to support both dark and light themes, ensuring visual flexibility and accessibility across various user preferences and contexts.