Shipium
In the winter of 2020, we partnered with the founders of Shipium to build their brand identity from the ground up, transforming their barebones website and early prototypes into a cohesive brand experience. Together, we crafted a compelling brand narrative, a new logo, a product design vision, and a comprehensive style guide. The collaboration culminated in a fresh website to showcase their innovative spirit to future customers and partners.
- Brand Strategy
- Competitive Analysis
- Brand Identity
- Logo Development
- Art Direction
- Product Design System
- Website Design
- Client: Shipium
- Year: 2020
A Guide to Empower Growth
For a new startup, self-sufficiency is key. We created a style guide that empowered the Shipium team by being simple enough for anyone to use, ensuring they could grow without immediate design help. Our challenge was to instill personality within these straightforward guidelines, creating a framework that was structured yet spirited.
The Shipium logo is a direct, abstract representation of a package in motion, capturing the essence of speed and efficiency. More than just a standalone mark, its clean geometry serves as the foundational DNA for the entire visual system. The logo’s angles and lines are deconstructed to create the "intersections" that bring a cohesive structure to all brand applications.
The ‘intersections’ give the brand its visual rhythm. This system provides a consistent and flexible framework for all marketing materials, using the logo's geometry to contain content and guide the eye. Critically, we engineered it for usability, ensuring the Shipium team could reproduce all designs with ease. This approach makes the brand identity truly scalable, as demonstrated on their redesigned website.